Nikon’s brand of photographic lenses crosses a new threshold of achievement

SINGAPORE – The total production of NIKKOR lenses*¹ for Nikon interchangeable lens cameras has reached a significant amount of 95 million in mid-July 2015, with the proud announcement from Nikon Middle East FZE.

The latest releases from Nikon include the AF-S NIKKOR 300mm f/4E PF ED VR, released in January as the first NIKKOR lens with the adoption of the PF lens element. The PF lens element elevated the AF-S NIKKOR 300mm f/4E PF ED VR as the world’s lightest lens in its class*², while providing the lens with an unparalleled portability and usability even as a fixed focal length telephoto lens.

Earlier this month also saw the releases of AF-S NIKKOR 500mm f/4E FL ED VR and AF-S NIKKOR 600mm f/4E FL ED VR, both FX-format compatible super-telephoto lenses with a maximum aperture of f/4. Both lenses adopted two fluorite lens elements which significantly reduce the lenses’ weight, making them the lightest in their respective classes*³. The AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR, a high-performance 5× normal zoom lens compatible with the Nikon DX-format DSLR, was also introduced to the range. Naturally, the latest optical design technologies and Nikon's exclusive and highly durable fluorine coat were also adopted for these lenses.

¹ Interchangeable lenses for Nikon SLR cameras and Nikon 1 Advanced Camera with　Interchangeable Lenses

² Among 300mm fixed focal length (prime) autofocus lenses compatible with FX-format DSLR cameras and available as of announcement in Jan 6, 2015. Statement based on Nikon research.

³ AF-S NIKKOR 500mm f/4E FL ED VR:  Among 500mm fixed focal length (prime) autofocus lenses with a maximum aperture of f/4 compatible with DSLR cameras equipped with a full-size image sensor and available as of announcement in July 2, 2015. AF-S NIKKOR 600mm f/4E FL ED VR: Among 600mm fixed focal length (prime) autofocus lenses compatible with DSLR cameras equipped with a full-size image sensor and available as of announcement in, July 2, 2015. Both statements based on Nikon research.

About the NIKKOR brand

NIKKOR (http://www.nikkor.com) is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

High-quality standards are applied to all stages, from initial design and development to the final product release, alongside a highly controlled production system and inspections, to ensure the superior quality of NIKKOR lenses and for a design that responds to user needs.

Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses.

In 2015, Nikon continues to promote the appeal of NIKKOR lenses with a range of activities. Among these are the addition of new contents, such as video imaging works, to its global branding site, "NIKKOR.com" (http://www.nikkor.com) that started as part of its NIKKOR global branding project to commemorate NIKKOR's 80th anniversary, as well as the development and release of the NIKKOR & ACC app (exclusively for iPad), which introduces NIKKOR lenses and accessories.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-me.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonMEA and get the latest news and information from Twitter by following @Nikonmea.