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Nikon KeyMission 360 selected for the “Best of the Best” in Red Dot Design Award 2017

The latest action camera from Nikon receives an exceptional mention in the well-known design awards

SINGAPORE – The Nikon KeyMission 360, and other Nikon products, recently received the Red Dot Award: Product Design 2017, as announced by Nikon Singapore Pte. Ltd. today. The KeyMission 360 also received the ‘Best of the Best’ in the Red Dot Award: Product Design 2017.

The KeyMission 80, alongside the Monarch HG and Prostaff 3S binoculars, COOLSHOT 80i VR/COOLSHOT 80 VR laser rangefinders, and the Nivo-i digital imaging solution, were also among the recognised recipients for the product design award.

The established and reputable Red Dot Design Award is sponsored by Germany's Design Zentrum Nordrhein Westfalen. It has been more than 60 years ago that a jury convened for the first time to assess the best designs of the day. Since then, an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year. Red Dot Award: Product Design 2017 has received more than 5,500 entries from 54 countries in this year. This year's winning products will be showcased at a special exhibition to be held from July 4 to August 6, 2017 at the Red Dot Design Museum in Essen Germany.

Visit the Red Dot Online website for further information on the Red Dot Design Awards:

Nikon 100 Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonAsia.

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