MIDDLE EAST & AFRICA  – For those who are new to photography and are seeking to step up their game, Nikon Middle East FZE. is pleased to announce the released of the new Nikon D3500, an entry-level Nikon DX-format DSLR camera.

“Photography is fast becoming a second nature for many of us as we enjoy taking photos wherever we are, be it in a dinner party or during a holiday. Yet these photos are not just flashes of moments, they also represent memories that we want to preserve in great image quality and splendid clarity, and this is where the Nikon D3500 comes in to support this enthusiasm.” said Narendra Menon, Managing Director, Nikon Middle East FZE. “Easy operability for high quality images, users will find this new DSLR a breeze to use and explore their photography with.”

The D3500 has an effective pixel count of 24.2 megapixels and supports a standard sensitivity range of ISO 100–25600.When used with a NIKKOR lens, it makes the capture of a wide variety of scenes simpler and more enjoyable, with the superior image quality and beautiful bokeh characteristics expected of a digital SLR. This DSLR is constructed with the same slim and lightweight monocoque structure as the Nikon D5600, as well as with a deep grip that offers an easy hold on the camera and makes for more comfortable shooting. A new layout for operational controls, including an even larger playback button, and adjustment and concentration of the most important buttons at right on the back of the camera, enables a user-operation that is smooth and intuitive, even for beginners.

In addition, a constant connection¹ between the D3500 and a smart device² is possible using the SnapBridge app and Bluetooth® technology. JPEG thumbnails (2 megapixels) of images captured with the camera can be automatically transferred³ to the smart device, and the latest version of the app, SnapBridge Ver. 2.5, can be used to control remote capture of still images from the smart device over a Bluetooth® connection.

The camera is an easily adaptable, entry-level model that makes it possible for users to readily capture impressive photos while also simplifying the sharing of favourite photos on social networking sites using a smart device.

Nikon D3500 Primary Features

• Superior basic performance that supports the beautiful capture of a wide variety of scenes: Offering an effective pixel count of 24.2 megapixels and equipped with a Nikon DX-format CMOS sensor with no optical low-pass filter, the D3500 is able to capture images that make the most of the superior resolving power of NIKKOR lenses. The camera supports the broad ISO 100–25600 range of standard sensitivities that enables the beautiful capture of dimly lit indoor scenes and night landscapes at high sensitivities with hand-held shooting.

• A functional design that even beginners will find easy to operate: The D3500 is constructed with the same slim monocoque structure as the Nikon D5600, in which a completely new design was adopted. Holding on to the camera while shooting and applying settings have been improved with a deep grip and wider spacing for the thumb on the back of the camera. A new layout for operational controls, including an even larger playback button and concentration of the most frequently used buttons at the right side of the camera’s back, makes operation even smoother and more intuitive.

• Automatic transfer of photos captured with the camera to a smart device for immediate sharing: A constant connection between the camera and a smart device is possible using the SnapBridge app and Bluetooth® technology. Not only can photos captured with the camera be automatically transferred to a smart device², but they can also be automatically uploaded to Nikon's photo sharing service, NIKON IMAGE SPACE⁴. The SnapBridge app supports a number of other features⁵ as well, including the ability to attach copyright information and comments to images, and to automatically synchronize camera date/time and location information with that of the smart device.

• Increased battery performance (life) for worry-free use: Approximately 1,550 shots⁶ are possible with a single charge. This allows users to concentrate on capturing as many photos as they wish, without worrying that their battery will be exhausted, at special events or while traveling.

¹ As from SnapBridge version 2.5, the automatic connection between camera and smart device is "OFF" in default setting. Turn it to "ON" during pairing in order to activate automatic transfer.

² iPhone®, iPad®, iPod touch®, and Android™ devices to which the SnapBridge app has been installed can be used. The SnapBridge app can be downloaded free of charge from the App Store® and Google Play™. See Nikon's website for further information.

³ Automatic transfer of original JPEG images and movies is not supported. Original JPEG images can be transferred manually over a Bluetooth® connection, but the transfer of RAW images and movies is not supported.

⁴ There is no limit on the number or size of JPEG thumbnail images (2 megapixels) that can be automatically uploaded from the SnapBridge app. Storage for original JPEG images is limited to 20 GB. A Nikon ID must be registered to take advantage of this feature.

⁵ The D3500 is not equipped with Wi-Fi capability. Therefore, some SnapBridge features available for use with other Nikon cameras may not be supported, or may function differently when used with the D3500. Remote photography over a Bluetooth® connection is possible using the SnapBridge Ver. 2.5 app.

⁶ Measured in accordance with CIPA standards; still images captured in single-frame release mode with Bluetooth® disabled.

Availability

For more information on the new Nikon D3500, and other Nikon products, please visit http://nikon-asia.com.

About Nikon

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit http://nikon-mea.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonMEA and on Instagram at www.instagram.com/NikonMEA.